With over two decades of experience in the advertising and communication landscape, Rajesh Joshi has led campaigns that haven’t just made headlines—they’ve shaped markets. His strategic storytelling and media insight have helped new brands find their voice and established ones evolve with relevance.
Rajesh brought cinematic storytelling to a mobile phone brand with the Jivi Mobile campaign, featuring the late Irrfan Khan. The multi-platform campaign humanized technology and positioned Jivi as a smart, affordable choice for aspirational India.
In a highly competitive category, Rajesh conceptualized and led the radio campaign for Unwanted 72, a bold move that brought the brand to the forefront of public awareness. The campaign sparked nationwide dialogue around emergency contraception—handled with empathy, clarity, and sensitivity.
When Raja Biscuits needed to strengthen its foothold in North and East India, Rajesh and his team delivered a full-scale brand overhaul—right from positioning to packaging to messaging.
Each of these campaigns reflects Rajesh Joshi’s core belief: brands don’t just need visibility—they need a voice. His ability to uncover cultural insight, match it with strategic clarity, and deliver powerful storytelling is what continues to set his work apart in the advertising ecosystem.
Rajesh Joshi has been honored with the ‘Big Impact Creator of the Year’ award at the prestigious Big Impact Awards, organized by the BIG FM Group. This recognition celebrates his outstanding contributions to the advertising and media industry, where his strategic vision and innovative approach have consistently driven impactful results.
