About Us

An Advertising Entrepreneur. A Media Strategist. A Builder of Brands.

WHO WE ARE

Ideas. Media. Impact.

Rajesh Joshi is a seasoned media strategist and entrepreneur with over two decades of experience in the advertising and communications industry. He is the Founder of Chariot Media (registered as Chariot Productions Media Pvt. Ltd.), a Delhi-headquartered advertising agency accredited by the Indian Newspaper Society (INS) and the Indian Broadcasting & Digital Foundation (IBF), and registered with Doordarshan and All India Radio.
Born and brought up in the suburban lanes of Kolkata, the "City of Joy," Rajesh's outlook was shaped early on by his schooling at a French-colony institution, Chandannagar's Shri Aurobindo Mission School. Growing up with a humble background, a strong education, and grounded family values, he learned to dream big while staying firmly rooted. By the time he completed his graduation degree from Calcutta University (West Bengal), he had already built up five years of parallel experience across varied domains — a period in which his passion for creativity took root, leading him to write punchlines and taglines for several well-known Kolkata brands.
This work drew him closer to advertising and branding, though family responsibilities kept him from stepping into full-fledged mainline advertising right away. He instead continued his career across various companies, eventually landing a role at a multinational US healthcare super-specialty organization [name to be confirmed], which gave him valuable global exposure. During this period, he also earned professional diplomas in computer science, sales, and marketing — before founding Chariot Media in 2008 and returning fully to the advertising industry he'd been drawn to from the start.
Under his leadership, Chariot Media has grown into a full-service, 360-degree brand promotion agency, offering brand strategy, media planning, and media buying and release across television, radio, print, outdoor, and digital platforms. His approach pairs creative strategy with disciplined media execution — a combination he credits for the agency's ability to deliver measurable outcomes for clients across industries.

Philosophy — Why Stories Matter

"Advertising is about purpose, not just promotion. At Chariot Media, we strive to tell stories that matter, create connections that last, and build campaigns that go beyond visibility to truly make a difference." — Rajesh Joshi

“Stories,” Rajesh often says, “are the oldest form of connection. Before commerce, before language, before technology — there were stories.” To him, advertising is not about selling products; it’s about telling a brand’s truth in a way that resonates. He believes brands must stand for something, speak authentically, and engage their audiences not just with information — but with emotion.

Rajesh’s passion lies at the intersection of storytelling and strategy. He’s known for uncovering the core human insight behind every brief and turning it into something simple, powerful, and memorable. From rural heartlands to digital-first Gen Z audiences, his work reflects an understanding that great storytelling isn’t just heard — it’s felt.

What Drives Him

  • Building long-term client and industry partnerships, not one-off campaigns
  • Pairing creative storytelling with data-driven media strategy
  • Mentoring a young, dynamic team at Chariot Media
  • Staying ahead of shifts in the media and digital landscape
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