Rajesh Joshi's career has developed alongside the transformation of India's advertising and media environment. His experience has moved across traditional advertising and the changing digital landscape, providing exposure to different media perspectives and communication models.
Rajesh developed his initial understanding of advertising and communication while traditional media remained central to brand building.
His early creative work included writing punchlines and taglines for brands in Kolkata, establishing his connection with advertising and brand communication.
His career subsequently extended across different organisations and professional domains. Experience with a multinational healthcare organisation and professional education in computer science, sales and marketing broadened his understanding beyond creative communication alone.
The rise of digital media changed how audiences discover, consume and interact with content.
Rajesh's experience across traditional media provided a foundation for understanding this transition while incorporating newer digital opportunities into an integrated communication approach.
Rajesh's professional journey includes recognition through the Big Impact Creator of the Year award presented by BIG FM Group.
Rajesh brought cinematic storytelling to a mobile phone brand with the Jivi Mobile campaign, featuring the late Irrfan Khan. The multi-platform campaign humanised technology and positioned Jivi as a smart, affordable choice for aspirational India — reflecting Rajesh's core belief that brands don't just need visibility, they need a voice.
Rajesh continues to work through Chariot Media with a focus on advertising, media, brand communication and the changing relationship between brands and audiences.