Chariot Media is the advertising and media organisation founded by Rajesh Joshi. Its approach brings together strategy, creative communication and media execution across television, radio, print, outdoor and digital platforms. The organisation's service profile includes media planning, media buying and releasing, electronic media, print media, outdoor advertising and brand strategy.
Audiences no longer experience brands through a single medium.
They watch television, listen to radio, read publications, encounter brands in physical spaces and interact with digital platforms.
Chariot Media's integrated approach is built around connecting these touchpoints so that communication can work as a coherent brand experience.
The objective is not simply to place advertising.
It is to identify the right audience, understand where that audience pays attention and build communication around those opportunities.
The business was developed around an integrated proposition: enabling brands to bring strategy, media and communication together across the platforms relevant to their audiences.
Understanding business objectives, audience needs and market conditions to develop an appropriate communication direction.
Identifying relevant audiences, platforms and opportunities and determining how a campaign can reach them effectively.
Translating the media plan into execution by securing and implementing appropriate media placements.
Creating opportunities for brands to communicate through television advertising and related media environments.
Using digital platforms to complement traditional advertising and connect brands with increasingly connected audiences.
Developing communication for newspapers and print publications, including press-release-oriented content.
Using radio to connect brands with relevant audiences through an engaging and accessible medium.
Building physical visibility through outdoor and out-of-home advertising formats.
Supporting the promotion of products, services and brand stories through electronic media and press communication.